Ariel is One of Derek Sivers' Heroes – Sivers.org

One of my best friends because I so admire the way she thinks. Most recently she dove completely into her own re-education about modern marketing, learning from the masters in non-music realms, and is applying what she’s learned back to the music world in an incredible way. She’s my online marketing guru. Also, because she was raised by high-society New Yorkers and I was raised by a pack of wild kittens, she is my consultant on manners and norms. 🙂