Ariel's Top Posts Of All Time

Bond Marketing: The Secret to Building a Real Music Career

Bond Marketing is a fan-building approach that prioritizes real connection over vanity metrics. Unlike the kind of music marketing that dominates today—obsessed with chasing streams, likes, and viral moments—Bond Marketing… Read More READ MORE

Musicians: How To Avoid Buzz Marketing Danger Loops 

Are You Stuck in  Buzz Marketing Danger Loops? In my new book, From Buzz to Bond, I explore why so many independent artists fall into… Read More READ MORE

Musician’s Guide to LinkedIn

If you read my blog regularly, you know I have been focusing a lot lately on Micro-Networking and my theory that execution is critical if you want to… Read More READ MORE

Cyber PR’s Best Press Hits Of 2024

Introducing Our Best Press Hits Of 2024! A publicist is only as good as the artists we represent, and we have had the privilege and honor of pitching some extraordinary… Read More READ MORE

Is Social Media Failing Your Music Promotion?

I’ve been thinking a lot about social media music promotion. It’s almost Thanksgiving—when I start to reflect and take stock of the year we’ve had. This one has been complicated,… Read More READ MORE

Micro Coaching Will Transform Your Music Career

Micro Coaching offers a fresh approach to guiding our clients through the challenges of today’s music landscape. With 100,000 new tracks landing on Spotify daily, standing out can feel insurmountable. Read More READ MORE