Ariel's Top Posts Of All Time

Is Social Media Failing Your Music Promotion?

I’ve been thinking a lot about social media music promotion. For years, musicians have been told that the key to success is mastering social media. Even as social media companies… Read More READ MORE

Micro Coaching Will Transform Your Music Career

Micro Coaching offers a fresh approach to guiding our clients through the challenges of today’s music landscape. With 100,000 new tracks landing on Spotify daily, standing out can feel insurmountable. Read More READ MORE

Your Fan Journey Probably Sucks – Here’s How to Fix it

What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover… Read More READ MORE

Meet The NEW Team Cyber PR!

There’s a new Team Cyber PR, and I’m excited to introduce them to you! You may have noticed a few months ago, I put out the call to… Read More READ MORE

How To Find A Music Mentor

“Alone we can do so little, together we can do so much.” – Helen Keller One key thing I have learned over all my years of… Read More READ MORE

Andrew Southworth Interviews Ariel: 28 Years of Music Marketing Advice

Andrew Southworth is an industry colleague who I admire deeply. He kinda reminds me of me (except he’s wicked smart at math and stats), and what I mean by this… Read More READ MORE