Your music deserves an audience—here's how to build a fanbase that sticks.
Why “As Many People as Possible” Is NOT a Strategy (and What to Do Instead)
Something has been weighing on my spirit lately when I talk to musicians about career strategy. So many of you tell me your goal is to get “as many people… Read MoreREAD MORE
Your Three Communities, Part 1: Your Super Fans
Every Artist Has Three Communities – they are separate from one another. The challenge most artists face isn’t just reaching fans—it’s understanding that not all fans are the… Read MoreREAD MORE
Your Fan Journey Probably Sucks – Here’s How to Fix it
What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover… Read MoreREAD MORE
Your Three Communities Part 2: Your Engaged Fans
Do You Know Who Your Engaged Fans Are? Every artist has three distinct communities within their fanbase, each with unique characteristics. The challenge is that most artists tend to use… Read MoreREAD MORE
Two Podcasts That Explain Email For Musicians
Are you sick of reading blogs? I’ve got 2 podcasts for you! Amongst all the pressure of social media, Spotify numbers, and live performance stands one of the most… Read MoreREAD MORE
7 Valuable Email List Tips
One of the most frequent questions I get is “why do I need an email list?” It’s easy to get fixated on social media and Spotify as a way to… Read MoreREAD MORE
