Building Your Fanbase

Bond Marketing: The Secret to Building a Real Music Career

Bond Marketing is a fan-building approach that prioritizes real connection over vanity metrics. Unlike the kind of music marketing that dominates today—obsessed with chasing streams, likes, and viral moments—Bond Marketing… Read More READ MORE

Why “As Many People as Possible” Is NOT a Strategy (and What to Do Instead)

Something has been weighing on my spirit lately when I talk to musicians about career strategy. So many of you tell me your goal is to get “as many people… Read More READ MORE

Your Three Communities, Part 1: Your Super Fans

Every Artist Has Three Communities – they are separate from one another. The challenge most artists face isn’t just reaching fans—it’s understanding that not all fans are the… Read More READ MORE

Your Fan Journey Probably Sucks – Here’s How to Fix it

What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover… Read More READ MORE

Your Three Communities Part 2: Your Engaged Fans

Do You Know Who Your Engaged Fans Are? Every artist has three distinct communities within their fanbase, each with unique characteristics. The challenge is that most artists tend to use… Read More READ MORE

Two Podcasts That Explain Email For Musicians

Are you sick of reading blogs?  I’ve got 2 podcasts for you! Amongst all the pressure of social media, Spotify numbers, and live performance stands one of the most… Read More READ MORE