Building Your Fanbase

Why “As Many People as Possible” Is NOT a Strategy (and What to Do Instead)

TL;DR Quick Summary Reaching “as many people as possible” through macro marketing and streaming numbers is an unfocused, unsustainable approach that yields minimal income. Instead, artists should practice micro… Read More READ MORE

Your Three Communities, Part 1: Your Super Fans

TL;DR Quick Summary According to Luminate research highlighted in Cyber PR Music, musicians need distinct strategies for three separate fan tiers rather than using a… Read More READ MORE

Your Fan Journey Probably Sucks – Here’s How to Fix it

TL;DR Quick Summary A fan journey maps how potential listeners discover your music across platforms like Spotify or Instagram and transition into long-term supporters. To fix a weak fan… Read More READ MORE

Your Three Communities Part 2: Your Engaged Fans

TL;DR Quick Summary Every artist has three distinct communities within their fanbase, Super Fans, Engaged Fans, and Ambient Fans, yet many musicians mistakenly rely on a single, blanket strategy… Read More READ MORE

7 Valuable Email List Tips

One of the most frequent questions I get is “why do I need an email list?” It’s easy to get fixated on social media and Spotify as a way to… Read More READ MORE

Musician’s Guide To Growing A Massive Email List

TL;DR Quick Summary Long-time music industry expert Ariel Hyatt gives a detailed guide to email marketing for musicians, explains why an email list outperforms a follower count, and shows… Read More READ MORE