Why “As Many People as Possible” Is NOT a Strategy (and What to Do Instead)

Something has been weighing on my spirit lately when I talk to musicians about career strategy. So many of you tell me your goal is to get “as many people… Read More READ MORE

Your Three Communities, Part 1: Your Super Fans

Every Artist Has Three Communities – they are separate from one another. The challenge most artists face isn’t just reaching fans—it’s understanding that not all fans are the same. Yet,… Read More READ MORE

Your Fan Journey Probably Sucks – Here’s How to Fix it

What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover… Read More READ MORE

Your Three Communities Part 2: Your Engaged Fans

Do You Know Who Your Engaged Fans Are? Every artist has three distinct communities within their fanbase, each with unique characteristics. The challenge is that most artists tend to use… Read More READ MORE

7 Valuable Email List Tips

One of the most frequent questions I get is “why do I need an email list?” It’s easy to get fixated on social media and Spotify as a way to… Read More READ MORE

Musician’s Guide To Growing A Massive Email List

TL;DR Quick Summary Long-time music industry expert Ariel Hyatt gives a detailed guide to email marketing for musicians, explains why an email list outperforms a follower count, and shows… Read More READ MORE
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