In this post, we’re going to dive into my friend Bobby Owsinski’s book “Music 4.1: A Survival Guide for Making Music in the Internet Age”.
Read all about LAB 7 with Bobby here and join us!
Here’s an excerpt from Chapter 13 – Monetizing Video Views.
Tips For Monetizing YouTube
YouTube has become an additional income stream for some artists and a major one for record labels. That said, it’s not as easy for a video to go viral as many are lead to believe, and the revenue splits and potential income is fairly low, even when compared to streaming.
How YouTube Videos Are Monetized
First of all, understand that just because your video is being viewed doesn’t mean that you’re getting paid. Your channel must first be signed up with Google Adsense (who supplies the adverts), then set for monetization, then the monetize option for each video must be selected. It’s only at that point that your videos can begin to be monetized.
YouTube View Variables
There’s more to it than that though, as with everything involving digital music. The commercial on the pre-roll must be watched all the way through or else it doesn’t count towards monetization. If there’s a banner ad across the bottom of the video, it must be viewed for at least 31 seconds before it counts as a monetized view.
There’s also the fact that YouTube doesn’t sell ads on all of your views. Some views on mobile devices just don’t register unless the viewer uses an official YouTube app.
Another major factor is the advertiser and the type of ad that’s placed on your video. If your audience happens to like expensive cars, jewelry or clothing, then an advertiser would probably be willing to pay a higher ad rate, which means that each video view would earn more money.
Yet another variable is the time of year the video is viewed, as many advertisers pay more for the holiday season than in January, for instance.
And then there’s the type of ad that’s used on the video or channel. This can vary from a skippable video ad that runs before your video begins (a “pre-roll”), to a transparent overlay add that takes up the bottom portion of your video, to a display ad featured to the right of your video and more. Each pays at a different rate.
That’s why there’s a wide range of payouts that can go anywhere from around $2.50 to $9.00 per thousand views. That means that a monetized video with 1 million views may generate anywhere from $2,500 to $9,000. YouTube takes a 45% cut, however, which then puts the income to the copyright holder to between $1,375 and $4,950.
A generally accepted average of what to expect from a million video views is around $1,750, or $0.00175 per view after the split with YouTube, although it’s also common to see payouts as low as $0.011, or $1,100 per million views.
Don’t forget that if you’re signed to a record label, that’s the amount that the label takes in, and you’re paid at your label royalty rate (15 to 22% of the net amount) minus any recoupable deductions. No wonder why you’re not seeing any YouTube money.
Like Bobby Owsinski’s tips? You will love his LAB 7: