Since 2007, Ariel has been music marketing writing books to guide musicians through the confounding worlds of social media, marketing and crowdfunding. Her books have landed on Musicians Top 10 lists on Hypebot and CROWDSTART was voted one of the “9 Must Read Crowdfunding Books for Entrepreneurs and Investors” by Crowd 101 and it went to #1 in the music, entrepreneurship, and investing categories.