It feels great when more people hear your music - marketing is the key.
Your Fan Journey Probably Sucks – Here’s How to Fix it
What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover… Read MoreREAD MORE
Making The Most Of Your Musicians Website
Building a musician’s website from scratch can be scary. It takes a lot of time out of our days, and if you aren’t creative, you might struggle a little. With… Read MoreREAD MORE
Protecting Your Online Brand by Posting Your Perfect Press Kit
In the age of social media, we are all so focused on Instagram and Tiktok that we’ve forgotten an important basic: your press kit – the asset that… Read MoreREAD MORE
Andrew Southworth Interviews Ariel: 28 Years of Music Marketing Advice
Andrew Southworth is an industry colleague who I admire deeply. He kinda reminds me of me (except he’s wicked smart at math and stats), and what I mean by this… Read MoreREAD MORE
The Musician’s Guide to Marketing: Post-Release Strategies Pt. 3
Our Musician Marketing Plan posts are the most popular series. This is the final part on how to build a comprehensive music marketing plan, which is the most effective… Read MoreREAD MORE
I Was on Break the Business Podcast!
I recently had the honor and pleasure to sit down with my good friend and long time peer Ryan Kairalla on his popular music business podcast… Read MoreREAD MORE