Your Fan Journey Probably Sucks – Here’s How to Fix it

What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover… Read More READ MORE

Making The Most Of Your Musicians Website

Building a musician’s website from scratch can be scary. It takes a lot of time out of our days, and if you aren’t creative, you might struggle a little. With… Read More READ MORE

Protecting Your Online Brand by Posting Your Perfect Press Kit

In the age of social media, we are all so focused on Instagram and Tiktok that we’ve forgotten an important basic: your press kit – the asset that… Read More READ MORE

Andrew Southworth Interviews Ariel: 28 Years of Music Marketing Advice

Andrew Southworth is an industry colleague who I admire deeply. He kinda reminds me of me (except he’s wicked smart at math and stats), and what I mean by this… Read More READ MORE

The Musician’s Guide to Marketing: Post-Release Strategies Pt. 3

Our Musician Marketing Plan posts are the most popular series. This is the final part on how to build a comprehensive music marketing plan, which is the most effective… Read More READ MORE

I Was on Break the Business Podcast!

I recently had the honor and pleasure to sit down with my good friend and long time peer Ryan Kairalla on his popular music business podcast… Read More READ MORE
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