Ah, TikTok. Whether it be the dance trends or the drama that comes from the platform, it has become an industry standard. Most of the big influencers on TikTok are Gen Z, but some people don’t realize that TikTok can be utilized by anybody of any age, especially musicians.
Here are some tips for anyone who wants some help getting started on TikTok or who to look up to!
Utilize Hashtags – Especially Trending Ones!
Hashtags help group videos on TikTok and other forms of social media and show them to people interested in that type of content. For artists, there is the #musiciansoftiktok hashtag, the #band hashtag, or many others.
Additionally, the trending hashtags on TikTok change daily, so do your research on what tag is most popular to add to your caption before posting! As you can see below, trending tags such as #TheGirlNextDoor and #BunniesofTikTok appear in the “suggested searches” feature when you click your search bar.
For every 3-4 music or content-related hashtags you use, try to pull ONE trending hashtag relevant to your video.
Keep Up With Trends
One of the main things that big TikTok ers utilize is trends. These usually have to do with dances, viral sounds, or pranks, but some trends heavily involve musicians. They include posting covers of popular songs, writing your own lyrics over an instrumental, or singing a duet with another creator on TikTok. Check out this example of Dustin Phillips (@thedustinphillips) providing the instrumentation and harmonies behind someone singing “I Want it That Way” by the Backstreet Boys.
You can also utilize trends by putting your own spin on the sound that people are using, as Dustin did in the video below. By making your own original sound, people will be able to use it in their videos and gain you more exposure. It’s a great way to show your creativity and engage with popular sounds as a musician! If you need more information about how to create an original sound, check out our blog post all about it.
Interact With Your Audience
It is important to stay engaged with your fans when it comes to any social media account. TikTok has a fun feature where you can put someone’s comment in your video. Asking your audience to send you suggestions or requests for what you should do in your videos could help get TikTok traction.
Maddie Zahm (@maddiezahms) asked followers to duet a clip of her newest song and share how they related to her lyrics. It was a simple request that garnered a lot of attention. Because of its interest on TikTok, her song debuted above Harry Styles on iTunes charts! Duetting TikToks is a great way to interact with your audience and engage with their content. Watch her example here!
Post Consistently
TikTok is just like any other social media site; it has an algorithm. One thing that helps people get on more users’ for you pages is having a consistent posting schedule. Don’t post one video of your song and then disappear from the platform for a week and a half. If you post at least two or three times a week and stay active on your account, TikTok will be more likely to promote your content.
Be Yourself!
People are just on TikTok to see fun, original content from people who have some sort of passion for what they do. Whether you’re making vlogs, creating little skits, or participating in trends, nobody wants to watch someone doing something that seems forced, so don’t try and be something you’re not for views. Just post your content the way you want it! With over 800 million active users worldwide, your content will have an audience, no matter what it is.
If you need more inspiration, we have a blog post about 7 TikTokkers who are crushing it at music promotion!
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