Today marks the cross-section between the end of iSXSW (South By Interactive) and the start of SXSW Music.
For all of the musicians, bloggers and music industry professionals headed down to Austin today (note: Chris Hacker and I will be joining you this evening!), we’ve got some great advice from two amazing people, Molly King (CD Baby) and Madalyn Sklar (GoGirls Music).
Fist off, we have advice from Madalyn Sklar who is a music marketing expert and founder of GoGirls Music. They will be hosting showcases on both Friday AND Saturday – find all the info you’ll need here.
– Always keep business cards on you. When talking to people ask for their card and follow up within a week of the conference. Networking is the key to success at SXSW as well as any conference or event. If you’re talking to someone influential, ask if you can get a photo taken with them. When you follow up by email be sure to include that photo. This will make you memorable.
– Get on Instagram and take lots of photos documenting your SXSW experience. And most important, tag your photos with #SXSW and push them out to your Facebook and Twitter (Flickr and Tumblr too if you have them).
Secondly, we have advice from Molly King, Digital Marketing Program Manager at CD Baby.
– Bring a small notepad and a pen in case your smart phone drains dry (and you’re unable to re-charge) and a decent supply of whatever your contact info is on (CDs/EPKs/press kits/business cards).
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