After putting in hours of hard work recording and creating a video for your YouTube channel, you want it to reach as many people as possible and get as many views as possible. So here are key ways in 2022 to optimize your video’s YouTube potential for your best YouTube Marketing yet.
1. Find Your Keywords
Your video’s keywords are going to be the building blocks to maximizing its potential. Keywords or phrases are simply short phrases that help summarize and describe your video. These keywords are what YouTube is going to use to categorize you and subsequently make it easier for your audience to find you.
There are two ways to find good keywords. The first way is by simply searching in the YouTube search bar and getting a dropdown of other suggestions and keywords. The second way is through a free browser extension called TubeBuddy. TubeBuddy allows you to search up keywords and then gives them an overall score based on the search volume and competition. The higher the search volume and lower the competition, the better the overall score is. If the overall score is good then that keyword is a good keyword for your video.
2. Include Your Tags
In the tag section of the video, you are allowed 500 characters and you should use as many as possible while staying relevant and true to the piece of content you’ve put out.
DON’T USE TAGS THAT HAVE NOTHING TO DO WITH YOUR VIDEO.
Tags that you should include would be your pre-decided keywords/ phrases, some general tags such as ‘music’ or ‘songwriting’, and some other tags to help describe what the video is about. TubeBuddy is also great for this because it gives you some good tag suggestions to use automatically. TubeBuddy also allows you to see the tags that other creators use on their videos as well as an SEO optimization score based on these elements. If you’re stuck on what tags to add, stalk someone else’s page who you think is doing well and see what tags they’re using.
3. Increase Your Click Through Rate
Increasing your click through rate (or CTR) is a great way to show YouTube that people are interested in your content, and will make the algorithm want to push your videos out more. The click through rate is the percentage of people who see your video on their feed or recommended, who click and watch your video. Some easy ways to maximize your click through rate is by creating an attractive thumbnail, having a relevant video title that uses keywords, and optimizing your video description (you can read more about that here).
4. Increase Your Audience Engagement Rate
Audience engagement rate is the amount of people who view your video compared to the amount of people who watched your video and interacted. Interactions can include: liking, subscribing, commenting, etc. Some easy ways to encourage or remind the audience to interact are:
- Adding a CTA (call to action) at the end of the video either through the final screen or by asking out loud
- Watching your own video in its entirety after its release, as well as liking it and commenting to encourage others to do the same
- Pro Tip: In the comments ask a multiple choice question for heightened audience engagement and pin the comment to the top of the comments section!
5. Embed and Promote Your Videos
Embedding your YouTube videos within other places such as your website or blog as well as promoting your videos online either through social media or some other means of promotion such as email lists, can help to increase views and engagement.
6. YouTube Shorts
Ever since TikTok became the overpowering social media platform, other social media companies are struggling to catch up. In YouTube’s attempt at catching up, they have introduced YouTube Shorts, which is similar to what TikTok, Instagram, and Snapchat have already implemented. YouTube Shorts have surpassed 5T all-time views with creators all around the world tapping into this feature. With Shorts, you have access to numerous editing tools and effects that are continuously improving to give creators the best capabilities. A new remix feature also allows creators to mix audios from different videos across the platform. Lastly, YouTube Shorts allows you to connect with your fans on a personal level by allowing you to respond to comments with a unique Short.
In addition to the tools Shorts offers, there is also a fund available for creators. This fund is here to reward creators for their work and allow them to continue creating and monetizing from their videos. Due to the success of the fund, YouTube is also generating new ways for creators to get paid. This includes collaborating with brands through BrandConnect. BrandConnect is here to integrate fan-funded features such as Super Chat into Shorts and allow viewers to shop directly from the video.
7. Going Live
As we all know by now, the pandemic has made it difficult for fans and creators to connect on a personal level due to the lack of face-to-face interaction. More and more people are turning to livestreams to feel a connection with their favorite artists and creators and has helped turn livestreams into a more lucrative field. YouTube is aiding in monetizing livestreams by allowing creators to go live together. This is known as Collaborative Live-streaming and it allows audience members to cross-pollinate, which in turn helps creators in gaining exposure. Their communities will be able to interact and connect in ways they couldn’t before.
Bonus Tip: Upload Good Quality Content Consistently
It’s good to maintain a schedule of sorts with uploading videos on YouTube because the algorithm tends to favor those who are more consistent with their videos and post on a regular basis. Long story short, its better to upload a video once a week than four times one week and three weeks of nothing. We hope you enjoyed this guide to YouTube marketing.
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