Spotify is getting more artist-friendly every day – which is a great thing for you. And of course their playlists are a key way of getting your music discovered and every artist is searching for ways to get onto these highly desired playlists.
How to Submit Your Music Directly to Spotify
Simply sign into your artist account (or Spotify Analytics if you are a label) and choose your best song. When submitting, take extra care to give a detailed description of the song supplying any and all relevant information about the song to easily guide editors to the best for place your music.
What to Include in Your Description
When you Submit to Spotify you music include Genre, mood, and instrumentation. You should also add whether it’s a cover, and the sub genres to cultures you or the song belong to.
This new “Submit to Spotify” feature will also impact Spotify’s personalized playlists. This means that as long as you submit your track for playlist consideration 7 Days in advance it will automatically appear in every one of your followers’ Release Radar playlists (thereby possibly giving the algorithm a jolt)
This way you have control over which single you’re promoting to your fans and to the playlists at the same time.
As Spotify wishes to make this process as fair and unbiased as possible they have released this statement:
We want to make something crystal clear: no one can pay to be added to one of Spotify’s editorial playlists. Our editors pick tracks with listeners in mind. They make these decisions using data about what’s resonating most with their community of listeners.
Note from your friends at Cyber PR: You can pay a playlisting company to help you connect with playlisters who are sometimes very hard to find.
This is What Spotify Has To Say:
Everyone, whether you’re an artist, label, manager or part of an artist’s team, can try out this feature. Simply log into your Spotify for Artists account or, if you work at a label, head over to Spotify Analytics. There, you’ll have the option of selecting one unreleased song for playlist consideration and submitting it to our team.
It’s important to give us as much information about the track as possible. The data you share will be complemented by what we already know about you. What else your fans listen to? What other playlists you’ve appeared on, etc.
Want More Spotify Goodness?
Here is a 2-part series we wrote that will take you through the ins and outs of Spotify basics. Part 1 discusses how to build your foundation.Part 2 covers Spotify Insights and how to understand your audience. The final Part 3 covers how to understand and get on Spotify Playlists.
Spotify Ad Studio
Spotify Ad Studio is a new platform on Spotify that helps you to create and manage your own audio ad campaign. You can now Submit your ads to Spotify. Audio stays with people all day long, reaching them where visual media can’t — from the car to the shower (really). With millions streaming Spotify around the world, we have a deeper understanding of your audience and the best way to reach them. Download this PDF provided by Spotify to learn all about building effective audio ads on Spotify. To learn more, check out Spotify’s Ad Studio. or watch this great video.
Spotify Canvases
Spotify Canvases are short 6 to 8 second clips that show up on the mobile side of the app when you click a song. The idea is to draw listeners in. According to Spotify:
“When listeners see a Canvas, they are more likely to keep streaming (+5% on average vs. control group), share the track (+145%), add to their playlists (+20%), save the track (+1.4%), and visit your profile page (+9%).”
Read this post we did about Spotify Canvases and what you can do to make the best of the feature.
Spotify Clips
Spotify Clips are the newest feature that artists can utilize on Spotify. Clips are short, 30 second or less videos that work as a way to invite your fans into your creative process all while keeping your music front and center. Spotify has built Clips to inspire fandoms.
Unfortunately, this feature is not yet released to independent musicians as it’s still in the beta phase. You can read more about Spotify Clips here and join the waitlist for Clips to be the first to use the feature when it becomes available.
Want marketing tips? Download our Music Marketing Checksheet to learn the strategies, hacks, and platforms we use daily right here at Cyber PR to execute multiple successful music marketing campaigns for independent artists just like you every day.
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