Adding a music publicist to your team is a big step. Publicity is, after all, vital to your career, and you want to get the best (and most) PR you possibly can.
A million years ago – on my very first day as an intern at a fancy public relations firm in NYC – I asked my supervisor, “What is PR, exactly?” He looked at me like I had ten heads and said, “PR is, well… it’s PR!” Hmmm… okay, glad we got that straight, I thought to myself.
I totally understand that we are not born with innate knowledge of what music publicity is, or how it differs from social media management, advertising and other types of promotion – such as radio, which you may be looking into. That’s why I want to clarify EXACTLY what a great music publicist will do for you, and why bringing the right person onto your team can be more than worth it.
5 Benefits Of Hiring a Great Music Publicist
A great publicist can make your life (and your career) SO MUCH BETTER. Here are just five of the things a music publicist will do for you.
(FYI: I use “she” a lot when referring to publicists because the vast majority are women (no offense to the men in my field!))
1. Work Saved!
She will save you a ton of work by leveraging her contacts and relationships. Success in the music industry is based on knowing (and impressing!) the right people. Forming genuine relationships takes time, and a good publicist will be able to use her hard-won contacts to get you exposure that would otherwise take you months (or years) to get by yourself.
2. Brand, Bio & Pitch
A good music publicist will help you establish your brand, and create a ‘signature story’ (that’s our term for a fabulous artist bio) that bloggers and journalists won’t be able to resist or forget. She will craft a compelling pitch for you, so you can effectively sell your story on social media, over email, in an elevator… anywhere!
3. Increased Name Awareness
She will increase your name awareness to key media personas – music bloggers, podcasters, editors, music journalists, tastemakers… These people are more likely to pay attention to your music if someone they know and trust is vouching for you.
4. Quotes & Accolades
She can get you legitimate press quotes to add to your arsenal to attract more industry attention from booking agents, managers, etc. You can also add these quotes to your website, socials and press kit.
5. Tour Press
If you tour, she can get you press in the areas where you are scheduled to play. Local press means more people in the audience! She can also find and invite writers, photographers and reviewers to the shows, which adds to the bandwagon effect.
As you see, hiring a publicist can be a fantastic step in your career.
Keep in mind, though, that a publicist is only as good as the material she has to pitch. If you don’t have new tracks, photos, videos, or tour dates for her to work with, it might not be the right time to take that step. Learn more in next week’s post: 5 Misconceptions About Music Publicists (And Music Publicity In General)!
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