Are you ready to create some magic?
Really, you may be thinking… social media = magic?
I come into contact with way too many brilliant people with incredible ideas or art that they wish to share with the world and they are scratching their heads wondering why others who don’t have half of their track records and expertise have what looks like an endless stream of fabulous things happening, gigs booked and people paying attention. These people have figured out their online worlds when handled and in your control will attract higher numbers, comments, interactions, accolades, and precious leads who will offer you what you want and all that is magic.
Having an online presence is now non-negotiable if you want to succeed as a business, brand, an artist, or anything else.
Your followers and fans now fully expect you to be present on a consistent and relevant basis.
As a person who operates a marketing firm I see every day that not having a cohesive social media presence will affect a lot of things: for one, if a millennial (or a busy human being of any age) is in charge of booking you to speak at a conference, play a gig, or is looking to hire you in any capacity for that matter having a subpar or confusing presence is not a way to get the gig.
If page one of Google is not killing it neither are you.
It doesn’t matter if you’re brilliant, went to a top university, and you’ve published 10 books, and it doesn’t matter if you had coverage in the media in the past. One of my star clients has been on Oprah, The Today Show, in Fortune Magazine, The New York Times, The Wall Street Journal and in hundreds of other national and international publications. But, that was a little before the time when every publication was online, and now – still vital with a huge message to share with the world – she is almost invisible to Google and it costs her tremendously.
My musician clients who are frustrated because they can’t get the gigs they used to get are being told by top booking agencies, clubs and tours that they were passed over for the band that had 10,000+ likes on Facebook.
If you are looking to get PR and you think that there’s some magical publicist who will be able to get you high profile placements if you do not have a cohesive presence that is consistently fed with strategic content, you are absolutely deluding yourself. From time to time, clients hire me for PR and then lag with their socials during the course of their campaigns and they receive have far fewer results and our clients who have an effective strategy.
I have been told countless times by top editors and writers and journalists that they have decided to pass on my clients because “their social numbers are just not there.”
Is this fair?
No it’s not.
Is this going to keep happening?
Yes it is.
So, it’s time to get in control.
If these reasons alone have not convinced you to use social media understand that you are leaving the proverbial breadcrumb trail straight to you for the rest of your days so, having a relevant thoughtful social media presence are the keys to your future kingdom.
If you don’t leave your own breadcrumb trail others will leave it for you and this can be dangerous.
Many have come to me with a high ranking review that a crazy client or competitor wrote that is hurting their business, or a court case that they were named in that went on public record. All of these first page Google results can sink to pages very few will find if you tune up.
OK – I’ll get off my soapbox now. If you are not convinced, there’s nothing that I can probably say or write at this point.
I love systems – they have helped me, my clients, and readers of my books to streamline and get seen.
My new book Social Media Tune Up will help you.
It is my system for helping you identify and engage the correct audience and it will stop you from faffing around trying to connect with everyone.
Not Everyone is important online – only the right people are.
The book then gives you an overview of how to lay a solid foundation online, which still starts with your website.
Then, it takes you through all of the social platforms – Facebook, Twitter, LinkedIn, YouTube, Instagram, and on to Newsletters.
There is a specific check sheet designed for each platform that will help you hone in and focus on the parts you need to tune up.
If you’re already rocking Twitter skip that section if you’ve already got a Facebook strategy down cold skip that too! Focus on the areas where you struggle the most and use this book as a guide to help you and in the end, you will have a much more cohesive strategy.
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