TL;DR Quick Summary
An Electronic Press Kit (EPK) or a musician’s EPK is an essential, highly organized tool that allows artists to present their band’s key details directly to media, labels, and industry professionals. Modern musician’s EPK features like embedded video links, built-in streaming music players, and integrated contact forms make it effortless for recipients to listen to tracks immediately while reading pitches. Ultimately, a successful musician’s EPK should combine clear promotional information with a visual layout and design that reflects the artist’s unique style and personality.
Table of Contents
What should I include in my musician EPK for press?
You should include a professional biography, high-resolution promotional photos, and streamable links to your best tracks in your press kit. A complete musician epk must also feature links to your active social media profiles, notable press quotes, and clear contact information for booking. Industry professionals need all these assets available on one simple, easy-to-read webpage.
A musician’s EPK, or Electronic Press Kit, is a must for any musician trying to make a name for themselves. Bandzoogle offers many ways to spice up your press kit and create something eye catching while still conveying all of the important information you need.
What is a Musician’s EPK?
An EPK is a way for you to concisely and clearly present your band to press and potential labels/management etc. You want your EPK to be extremely organized, only containing relevant information, yet you want it to stand out so that your EPK gets noticed.
What goes into a Musician’s EPK?
Some things to include in your EPK are you bands bio (long and short if you have it), your streaming numbers, show turnouts, following, and photos. However, Bandzoogle now has features that allow you to experiment and add even more to your EPK.
Embedded Videos
One of Bandzoogle’s features is embedded video. Now, opposed to linking videos of live performances, you can embed a YouTube or Vimeo link directly into your EPK.
Music Player
One of the biggest perks, this feature allows you to have direct streaming available in your EPK. While usually you would link your streaming platforms, this gives them the opportunity to listen to your music WHILE reading your pitch. The added convenience and immediate exposure to your music is likely to start you off on a good foot!
Contact Form
Another extremely convenient feature, on Bandzoogle you are able to have a contact form directly on your EPK so that individuals can immediately reach out.
Social Linking
Make sure you link all of your socials! Give those who are looking at your EPK a chance to see your following, your content, and past experiences. Socials are very important to see what an artist is like aesthetically, personally, and how they interact with fans. It also is key in showing the demographic of the artist.
Other than this, make your EPK represent you! While an EPK is meant to convey information, it should also convey the aesthetic and mood of the artist. Chooses a color scheme and a layout that makes sense to you. If your a rock band, you’d probably stray away from a dainty aesthetic on your EPK, just as if you are a pop artist you probably wouldn’t decorate your EPK in an intimidating way.
Get going on your EPK, and make sure to not only show what’s important, but let your personality shine through!
Want to really ace your publicity? Order your copy of The Ultimate Guide to Music Publicity!
Frequently Asked Questions
What should I include in my musician EPK for press?
Include a professional bio, downloadable promotional photos, music, video, and clear contact information. Add relevant press quotes and links to your active profiles. Make it easy for someone to understand your music and find the materials they need.
Do I need an EPK if I already have a website?
Yes, but it can be a page on your existing site. Give press and industry contacts one link where they can find everything without searching through your other pages.
How much music should I put in my EPK?
Lead with a few strong tracks that represent what you are promoting now. Make them easy to play and clearly labeled. Include the current single near the top.
What if I don’t have press coverage yet?
Build the kit with what you have: a clear bio, good photos, strong recordings, and a performance video if available. Add coverage as it comes.
Should I send my EPK as an attachment?
Send a direct link when possible. It keeps your email smaller and lets you update materials without sending a new file. Make sure recipients can access everything.
How often should I update my EPK?
Review it before every campaign. Replace outdated photos, check links, update your bio, and make sure the contact details work. Keep the current release easy to find.
Who is Ariel Hyatt?
Ariel Hyatt is the founder of Cyber PR, a music PR and marketing agency for independent artists, and the author of seven books on music marketing and publicity, including The Ultimate Guide to Music Publicity and From Buzz to Bond: How to Stop Chasing Hype and Build a Lasting Music Career. She teaches artists to build a Fan Sanctuary, an owned audience, rather than chase followers. Her books are at https://cyberprmusic.com/music-marketing-and-pr-books/
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