TL;DR Quick Summary
Music industry veteran Ariel Hyatt teaches her social media house framework in a nine part master class, walking artists room by room through websites, Facebook, YouTube, Pinterest, blogging, newsletters and crowdfunding.
Table of Contents
How do I build a cohesive social media strategy across platforms?
Cyber PR’s SOCIAL MEDIA HOUSE course is designed to teach people just like YOU (musicians and music entrepreneurs) how to leverage social media to create dramatic improvements in your online marketing strategy. The course is now available to take a la carte, so you can hone in on the specific areas where you want help – or you can sign up for the course, which is now delivered as an email series.
The Social Media House re-launch features new posts and downloadable action sheets, containing the tips and signature exercises that helped make Ariel’s best-selling book, “Music Success in 9 Weeks”, so popular.
In the ever-shifting social media world, keeping up with the most effective ways to promote yourself online is crucial for a successful music career (or any sort of business, really). The nine parts of Social Media House will give you all the tools you need to succeed in the digital marketing and promotion world. Don’t know what to expect from the course? Watch this video below for a brief introduction.
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What To Expect From the course:
Social Media House is split into nine parts, each one focusing on a different aspect of social media, online marketing, and branding. It’s an amalgamation of the best advice we can give you, curated from our many years of experience.
The 9 Parts of Social Media House
Social Media for Musicians: Part 1 – You are here now!
Websites for Musicians: Part 2
Facebook for Musicians: Part 3
Twitter Strategy for Musicians: Part 4
Youtube for Musicians: Part 5
The Guide to Music Blogging: Part 6
Pinterest for Musicians: Part 7
Newsletters for Musicians: Part 8
Crowdfunding Tips for Musicians: Part 9
We don’t advise you to read it all at once. It’s a lot to process, and the last thing we want to do is overwhelm you.
That’s why we’ve devised a system to guide you through the course, step-by-step! Click the graphic below, and you can sign up to receive 9 weekly emails, each one focusing on a single part of the course.
We’ll send you the materials for each part, one week at a time. This will give you time to process and learn everything you want, without feeling overwhelmed.
In the end, you’ll not only find new ways to attract more fans – you’ll learn how to turn your passive fans into SUPER fans.
“The content and service you have provided with the 9 parts of Social Media House is pure GOLD.”
Frequently Asked Questions
How do I build a cohesive social media strategy across platforms?
Building a cohesive strategy across platforms requires thinking of your online presence as a social media house, where each app serves a specific role. You must direct fan traffic from discovery channels like TikTok toward permanent hubs like an email list or website. Treating your platforms as connected rooms creates a seamless experience for your audience.
How many platforms should a musician be on?
Two or three, done properly, beats six done badly. Pick the one where your audience already is, add one you actually enjoy making things for, and keep a profile on the rest so your name is claimed. Your website and email list sit underneath all of it, because those are the only ones you own.
How often should I post?
Often enough that you don’t disappear, rarely enough that you keep going. A few posts a week on your main platform, stories or short video most days if that’s your thing, and one email a month. The number matters less than picking a rhythm you can hold in a bad month and not stopping.
What should I post when I’m not releasing music?
The work around the music. Writing, rehearsing, gear, the town you live in, other artists you love, what a song is about, what you got wrong. People follow a person, not a release schedule. If every post is an announcement, there’s nothing to follow between announcements, which is most of the year.
Does follower count actually matter?
Less than almost anyone believes. A thousand followers who open your email and come to shows is a career. A hundred thousand who scroll past is a number. Watch saves, shares, comments and how many people move to your list instead, because those are the ones who show up when you ask for something.
How do I stay consistent without burning out?
Batch it. Shoot several things in one session while you’re already set up, write captions in one sitting, and schedule ahead so daily posting isn’t a daily decision. Leave room for the unplanned stuff, since that’s usually what connects. The artists who quit social media are almost always the ones making it from scratch every day.
Who is Ariel Hyatt?
Ariel Hyatt is the founder of Cyber PR, a music PR and marketing agency for independent artists, and the author of seven books on music marketing and publicity, including The Ultimate Guide to Music Publicity and From Buzz to Bond: How to Stop Chasing Hype and Build a Lasting Music Career. She teaches artists to build a Fan Sanctuary, an owned audience, rather than chase followers. Her books are at https://cyberprmusic.com/music-marketing-and-pr-books/
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